![]() First, companies increasingly demand complex knowledge during their innovation process, and this complex knowledge requires the input of several parties ( Hsiao, Tsai, & Lee, 2012 Kazadi et al., 2016). The shift toward collaborating with several stakeholders simultaneously during the innovation process ( Kazadi, Lievens, & Mahr, 2016) is driven by two important trends. Huizingh (2011) argues that the context of open innovation is poorly understood, requiring research on the organizational characteristics of co-creation of the internal and external environment ( Prahalad & Ramaswamy, 2004b).Ĭonsidering this, it appears that a network of companies in multiple collaboration is essential to create the right environment for the development of co-creation, and in these networks several stakeholders must work together to co-create innovative value ( Reypens, Lievens, & Blazevic, 2016 Ramirez & Penalvo, 2018). There is a research vacuum (void) between open science, Innovation and co-creation ( Ramirez & Penalvo, 2018 Najera-Sanchez et al., 2020). They also obtained three research streams: open innovation, consumer-centric analysis, and service ecosystem and innovation. According to the authors, co-creation extended to other stakeholders, and there are several roles that the client can assume, such as being a source of information, co-developer and innovator. (2020) found that interest in co-creation in innovation and technology has been growing. In a bibliographic coupling analysis on co-creation, Najera-Sanchez et al. The interest of our research is focused on the perspective of co-creation in technology innovation and management. Studies show that there are three main theoretical perspectives for studying co-creation: service sciences ( Vargo & Lusch, 2008) marketing and consumer research ( Ranjan & Read, 2016) and technology innovation and management ( Galvano & Dalli, 2014 Najera-Sanchez, Ortiz de Urbina, & Mora-Valentin, 2020). Ribeiro, Tavares, and Costa (2016) found in a review study from the databases of the Web of Science and Scopus, using the bibliometric analysis technique, that between the years 20, there was a peak of publications related to the theme of co-creation of value, and identified that co-creation presents itself as a horizontal, interdisciplinary and multidisciplinary subject. Thus, the “co-creation” label has proliferated in the last decade, however with little consensus on what “co-creation” is ( Ind & Coates, 2013 Ramaswamy & Ozcan, 2018). Traditional “enterprise-centric” innovation has evolved into “interaction” based innovation in a co-creation process, where consumers are engaged in the process of defining and creating value ( Prahalad & Ramaswamy, 2004 Galvano & Dalli, 2014). The full terms of this licence maybe seen at. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. ![]() This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in Innovation & Management Review. Copyright © 2021, Sergio Takahashi and Vania Passarini Takahashi License
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